Grad Dad — Honda Financial Services

social campaign

AGENCY: KASTNER & PARTNERS

Graduating from college is a big step that throws so many obstacles in your way, so we created an engaging social media campaign that gave recent college grads a lot of fatherly advice for how to navigate everything from buying a new Honda to weathering long distance relationships.

The Problem: Honda Financial Services needed to be more accessible to their younger audience.

The Solution: Create an entertaining social-first campaign with a spokesperson that the audience can relate with.

say hello to grad dad...

GradDad is a social campaign that lives on Facebook and Twitter. Using #AskGradDad, you can interact with GradDad by asking him questions and advice on, well, whatever. GradDad will respond to your posts by tweeting back or sharing a video. GradDad is so tech savvy!