I Can’t Believe It’s Not Butter

social campaign

AGENCY: GLOW

We created a social spot for I Can’t Believe It’s Not Butter that has some fun with the classic infomercials of yore. Get your finger BBQ-ready with I Can’t Believe It’s Not Butter’s Five Minute Finger.

The Problem: I Can’t Believe It’s Not Butter needed to increase their brand’s social presence, especially during Summer BBQ season.

The Solution: Create an out-of-whack comedic piece featuring the most important appendage for the product: the finger.

ECD: Ellie Lloyd
CD: Deb Grant

ACD: Patrick Tamisiea