AT&T - It Can Wait
AT&T - It Can Wait
AGENCY: FULLSCREEN
There's never a good reason to use your phone while driving. We asked cast members of the YouTube series SummerBreak to give their reasons for using their phones when driving. Then we introduced them to someone who would change their behaviors... and lives.
This message has been viewed by over 200,000,000 people online.
The Problem: With the number accidents and fatalities caused by texting and driving, AT&T needed to take a stand against this awful habit.
The Solution: Create a powerful and shocking piece that put real people on the hot seat.
