Star Wars: The Last Jedi — Disney, Lucasfilm

social campaign

AGENCY: ECLIPSE

With this much riding on the next chapter in the Star Wars saga, where do you go? Disney and Lucasfilm wanted to tap into the potential of millennial females and multicultural families, reignite fan excitement, overcome skepticism, create compelling and beautiful imagery to promote the film across social channels, and find ways to surprise everyone with limited assets and unprecedented spoiler-free storytelling.

Our social campaign was built on the idea that we should not avoid the big questions going into this sequel, but lean into them without giving any answers so as not to spoil the fun of discovery.

The Problem: Get Star Wars fans more excited than they already are for the second chapter in the Skywalker Saga sequel trilogy.

The Solution: Create a social-first campaign that not only stoked movie-goers and super fans alike, but engaged them on a personal level.